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The uppermost level of an advertisement is called a campaign. You may tell Facebook what you want to optimize it for using multiple objectives like as Engagement, Reach, Conversion, Catalog Sales, and so on.
References: https://sites.google.com/view/dropship-media/blogs/what-is-a-campaign-and-what-is-the-best-goal-for-you
https://www.dropshipmedia.com/
The uppermost level of an advertisement is called a campaign. You may tell Facebook what you want to