For doing this for so long. Excellent. Okay. All right. So now, now we have an understanding of how it all came to be. So, uh, now we want to kind of get into, uh, some of the sales related questions, right. And tap into that, that great wisdom that you've accumulated over the 14 years. There's so much emphasis on cold email these days in selling. Why should the use of the phone s

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