Description
Advertising audits are reviews of contracts involving creative, production, and other agencies in advertising campaigns. They help identify any non-compliance with agreements. Agencies purchase services like TV, radio, print ads, and outdoor banners for their clients and may be required to reimburse these production costs. An advertising audit verifies that these costs are accurate and checks that the agency isn't holding onto any balances that should be refunded. It also ensures that costs are increased as agreed upon. To learn more about advertising audits, watch the complete video.
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