Data analytics is the process of examining raw data to derive important, useful insights that are then utilized to direct and inform wise business decisions. Data analytics can be considered a type of business intelligence that is applied to address particular issues and challenges inside an organization. It all comes down to identifying patterns in a dataset that might help you learn something helpful and pertinent about a specific aspect of the business—for instance, how certain customer units behave or how the staff interacts with a specific tool. Learn data analytics to dive into the world of data and numbers.