As CEO of Myrtle Beach CVB/Chamber, Brad Dean reversed declining membership and sparked economic development. His strategic vision led to an 81% boost in annual visitors, creating a $4.5B incremental economic impact. Dean's leadership attracted $550M in tourism and regional investments, positioning Myrtle Beach as a premier destination. With a 92% annual member renewal rate, he streamlined the organizational structure and enhanced customer service.
About Me
As President and CEO of Myrtle Beach CVB/Chamber, Brad Dean nearly doubled annual visitors to 20 million, creating $4.5B in economic impact and 27,000+ jobs. His adept financial management boosted revenue by 61% while reducing expenses, and he achieved a 92% annual renewal rate. Dean's leadership yielded unprecedented national publicity, solidifying Myrtle Beach's status as a top-tier vacation destination.
Country
United States
Chat
