Role Models and Heroes
Youngsters look up to cricket stars like Virat Kohli, MS Dhoni, Ben Stokes, and Steve Smith. These players inspire through their performances, charisma, and dedication.

2. Thrilling Formats
T20 Cricket: The introduction of Twenty20 (T20) cricket has significantly boosted the sport’s appeal among young people. The fast-paced, high-energy format fits well with their preference for quick and exciting entertainment.
Franchise Leagues: Leagues like the Indian Premier League (IPL), Big Bash League (BBL), and Caribbean Premier League (CPL) bring an element of glamour and entertainment, attracting younger audiences.