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The uppermost level of an advertisement is called a campaign. You may tell Facebook what you want to optimize it for using multiple objectives like as Engagement, Reach, Conversion, Catalog Sales, and so on. For instance, if you choose Engagement Objective and wish to generate revenue from it.
References: https://sites.google.com/view/dropship-media/blogs/what-is-a-campaign-and-what-is-the-bes
The uppermost level of an advertisement is called a campaign. You may tell Facebook what you want to