This differs from traditional marketing, which can feel overtly in your face. Content marketing is about serving the customer needs to serve the needs of the business in the long run e.g., increasing revenue. This can be done through blog posts or articles, videos, podcasts, or other forms of media to answer consumers’ FAQs and pain points. A professional services sale can take months or years to develop. When businesses have less urgent problems, they tend to allocate fewer resources to them—often going online to research the problem and potential solutions. In the process, they encounter websites, blogs and free educational materials that put their problem in context and describe various solutions. Some consumers will find a source of expertise they trust so much that they return again and again for more information and advice. This behavior is the reason a digital content strategy is so effective.