Logo design is an essential aspect of branding that can make or break a business. A well-designed logo can help a company stand out from its competitors and create a lasting impression on its target audience. Surabaya, the second-largest city in Indonesia, has become a hub for creative design, with many talented designers and agencies offering their services to businesses in the region.



The Creative Process: Brainstorming and Ideation

The initial stages of logo design involve brainstorming and ideation, where designers come up with various concepts and ideas for the logo. This process is crucial in creating a unique logo that represents the brand's values and personality. Successful logos such as Nike's swoosh and Apple's bitten apple were created through this process.