The good news: Google Ads yields an average ROI of $2 for every $1 spent. Not surprising since 89% of buying journeys begin with a search engine and that for commercial intent queries, 64.6% of the clicks go to paid ads.
The bad news: This is not a secret and everyone wants a piece of the pie. According to Hanapin Marketing, 93% of businesses are allocating budget to search engine marketing, making it the top paid channel.
The good news: Google Ads yields an average ROI of $2 for every $1 spent. Not surprising since 89% of buying journeys begin with a search engine and that for commercial intent queries, 64.6% of the clicks go to paid ads.
The bad news: This is not a secret and everyone wants a piece of the pie. According to Hanapin Marketing, 93% of businesses are allocating budget to search engine marketing, making it the top paid channel.
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