What Is a Marketing Plan? A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives. The functions and components of a marketing plan include the following:
Market research to support pricing decisions and new market entries Tailored messaging that targets certain demographics and geographic areas Platform selection for product and service promotion: digital, radio, Internet, trade magazines, and the mix of those platforms for each campaign Metrics that measure the results of marketing efforts and their reporting timelines A marketing plan is based on a company’s overall marketing strategy.
What Is a Marketing Plan? A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives. The functions and components of a marketing plan include the following:
Market research to support pricing decisions and new market entries Tailored messaging that targets certain demographics and geographic areas Platform selection for product and service promotion: digital, radio, Internet, trade magazines, and the mix of those platforms for each campaign Metrics that measure the results of marketing efforts and their reporting timelines A marketing plan is based on a company’s overall marketing strategy.
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