we have seen a rise in the importance of mobile commerce. With the rapid adoption of mobile devices, we have seen “the rise of the e-commerce mobile store”. This means that more and more businesses are now selling their products and services via mobile.There are numerous advantages to mobile commerce. First, it is very cost effective for e-commerce businesses due to the nature of the sales process. Second, as retailers are now directly selling to consumers on their smartphones, this makes the purchase process much easier.